When I opened my Etsy shop in 2011, I was also running a successful home-based wedding cake business. I had a website and decided to sell some gumpaste flowers online to reach the DIY brides who wouldn’t be buying their cakes from me.
I started selling flowers and cake decorating and business tutorials on my website, then I decided to open an Etsy shop.
Etsy was VERY different back then. There wasn’t as much information about how to market your online business, and it was hard to find reliable sources of information. I had already owned a business for 12 years, so I knew that a lot of the advice people were giving out was just flat-out wrong.
After gaining enough experience on my own and researching how Etsy SEO and the marketplace itself works, I was able to grow my business to a full-time income, and I stopped doing wedding cakes. Now I sell online full-time in my Etsy shop and on my website, and I help other sellers who want to increase their own sales.
How Etsy arranges listings in search results, basics to understanding long tail keywords and how Etsy handles them. How to optimize your SEO.
Titles, tags, and listing basics. Strategies for researching keywords.
Maximizing your Etsy shop to impact search placement. Identifying consumer psychology, copywriting, photos, and pricing factors.
How to use the information in section three to move customers in the direction of buying.
Using the Etsy system to have your listings found in places other than search. Strategies to maximize your placement.
Driving outside traffic to your Etsy shop.
Tips for OOAK, Vintage, and Niche sellers. Using Google to find customers. Tips from vintage SEO expert Tara Jacobsen.
How customer service impacts your Etsy search placement. Templates for handling complaints, how to get reviews, and what NOT to do when responding to reviews.
How to develop new products, who to sell them to, and whether it’s worth selling them at all. Finding your target market the right way, not just by watching other shops’ sales numbers (that’s totally pointless.)
Setting up and using Google Analytics. Etsy stats, what to watch out for, and how to decide on changes to make using your stats.
Videos showing how I use Marmalead to research keywords and edit listings. If you don’t have Marmalead, the principles will still apply to other search tools!
Downloads, checklists, updates, plus videos on returning from vacation mode, and what to do when sales slow down.
Facebook group live broadcasts and workshops archived so that you can get them all in one place!
Meghan Ely of OFD Consulting and Aiesha Dhas of Mech Perfection Graphic services present information on PR, gift guides, and branding.
Websites and a webinar by Tara Jacobsen about blogging and affiliate income. Info about Facebook and Instagram shops.
Referrals to Carol Herzog, owner of Moneybags Tax Service, to get more information on tax issues for home-based business owners.
Links to free graphics sites, and to group members who offer discounts on services for other group members.
“ETSY SEO explained” doesn’t even come close to what all there is to this course. There is so much substance packed into to this course/class in a very easy to understand manner – even for those with English as their second language! You will not only understand Etsy SEO you will be an expert. Kara touches on so many other subjects besides just SEO, anything and everything that pertains to your listing being great and then some. No more excuses! -Bee, Cassia Organics
We have implemented all of Kara’s suggestions and since then our shop traffic has gone up significantly and we are starting to see more sales come in. -Douglas, Hubbardston Candle Co.
Great insight and advice to fill in gaps where I had some confusion about my shop and sales. Once I started implementing her suggestions, my sales started climbing and I am happy to say I have had a record January and beginning of February! –Adrienne, Dreamin’ Bohemian
Kara’s training is an essential for your Etsy shop. It has helped me grow my business and become more confident. Her guidance is indispensible and to this day I am so happy I purchased her course. She is also very approachable and always answering your questions quickly. I highly recommend! This should be one of your first purchases if you want to grow your business further.–Liefke, Atelier Nymphea
If you’re looking for straight talk, no fluff advice on creating a successful E-Commerce business, Kara Buntin is your ticket!!! Seriously, anything from Etsy to bad reviews, she teaches you the best way to handle any situation. Unlike lots of other coaches out there, Kara is available for questions, she mans her own site and personally answers your questions. Very generous with her time, you won’t sign up and then wonder, where did she go??? Listen to Kara, you won’t be disappointed. –Carolyn, Wizard Made It
“E-Shop success is great! Kara is my absolute favorite business coach! Her to the point, no nonsense approach to teaching really helps clarify things for me! I love how hands on she is! She is always popping in with helpful updates and tutorials for the class! I highly recommend her courses!” -Cindy Martin
“When you’re just starting out you want advice so badly that you jump around the internet listening to anyone who promises to make your life fabulous. The problem with that is you get so much advice that you get overwhelmed and then you don’t know what direction to go. Trust me I’ve been there. It’s best to stick with one person and follow the path. The fear might be what if I’m following wrong person, I just want you to know that’s not the case you have stumbled into the best teacher you could find just listen to Kara and the money will come. I can’t explain how serious I am Kara has changed my income in Leaps and Bounds. I’ll go so far as to say if I’m wrong and you don’t gain traction I’ll send you my personal address and you can come and punch me in the throat lol.” -Message from Carolyn to new group members (Note: Please don’t punch Carolyn in the throat)
I know you’re going to love my E-Shop Success Program. I pride myself in over-delivering on everything I sell, and I’m committed to helping Etsy sellers improve. So test drive it for 30 days and if you aren’t happy, or you feel that it’s not for you, I will refund 100% of your money. Super easy. Simply send me an email to cancel. No homework needed for the refund. I know you will love it, but, yes, that’s a 30 day money back guarantee.
SEO stands for Search Engine Optimization. It’s basically how you tell the website that your listings are relevant to show to customers who are searching for specific things. It’s one piece of the Etsy puzzle, but there’s more to it than that, so that’s what we work on in this program.
Why should I listen to what you say? There's a lot of free info out there about Etsy, so I could just go find that.
Sure, you could. And a lot of it will be out-of-date, or just flat-out wrong. I’ve had an Etsy shop since 2011 and as I’m writing this I have over 31,000 sales. Before that, I owned a custom wedding cake business that was profitable from the first year, and I was a department manager at a large department store in downtown Boston years ago. I also have an M.A. in psychology, so I’m pretty good at looking at “research” and seeing if it’s worth believing or not, if I do say so myself.
In this program, and in the private facebook group that goes with it, you’ll have access to all of my personal experience from over 20+ years of running my own successful businesses, plus continuous updates as Etsy changes the things that allow you to be found on Etsy. You won’t have to scour the internet and try to figure out who’s right and who’s wrong, or whether that advice about renewing your listings to be found on page 1 is right (it isn’t.)
Do you work for Etsy?
No, I don’t. I don’t have super special secret access to Etsy. What I do have is a sick obsession with figuring things out, a compulsion to help other businesses, a highly developed B.S. detector, and a love of working all the time to get this stuff straight so that you don’t have to. “Etsy” is their trademark and they don’t endorse this class or any other ones that I’m aware of. But if anyone at Etsy is reading this and wants to let me come talk to the admins I’m available!
Can I ask you questions before I join the class?
Sure, if you subscribe to my youtube channel at https://www.youtube.com/karabuntin, I do weekly live broadcasts, so you can sign up for notifications and put me on the spot live. You can also post in my facebook group for home-based businesses and ask other people who are in the course about it. That’s at https://www.facebook.com/groups/HomeBasedBusinessAndEtsyTips/
I speak English as a second language, and you talk REALLY fast...
I know! I can’t help it, but I did add subtitles to some of the videos in the course, so you’ll be able to read those to help interpret what I’m saying. I’m also lurking around in the Facebook group all day so I’m usually available to answer questions pretty quickly if you’re having trouble figuring something out. If you 100% don’t speak English, though, this isn’t the program for you, don’t buy it!
Will you do the work for me?
Uh, no. If you want your business to be successful you need to do the work yourself. I’m there to provide information and to update you on things as they change on Etsy, but I can’t do the work for you. If you’re willing to put the effort in, you’ll see improvement…I’m available to help but you’re the one who knows your business the best, and you’re the one who’s going to get the results! Plus, every business on or off Etsy is going to need to use different strategies at different times in the lifecycle of the business, so things that you should be doing when your business is young might not be what you should be doing when it’s established. This program will give you all the options and clarify what actions you should be taking to move your business forward.
What if I hate you and your course?
You can probably get a pretty good idea of whether watching my videos makes you want to die by checking out my YouTube channel. If that’s the case, don’t buy the program, it’s pretty simple. If you do buy it and you just don’t want to get ongoing Etsy support and updates, just let me know within 30 days and I’ll refund your money, no questions asked.
I'm in a few Etsy groups and all they are is gripe-fests
There’s no griping allowed in my group (well, maybe a little, but there’s a limit.) There are plenty of other places to complain, whine and moan about how unfair Etsy is and how the world owes you something because you exist. The people in my course prefer to work on what they can control and leave the whining to others. If you love a negative, woe-is-me environment, this isn’t the course for you. If, on the other hand, you enjoy dealing with reality and changing what you can improve, come on in.
Do you guarantee that I'll earn the cost of the program back in a month?
Nope. Anyone who does promise that is full of it and you probably know that. You need to do the work, some categories are trickier than others, and no one solution works for everyone. If you do the work you’ll see improvements. If you pay for the program and watch the videos but never do the work, you won’t get anything out of it. Totally up to you.
Why is there a squirrel and a bunch of cats on your youtube thumbmails?
It’s a very long story, but I basically got tired of doing the stupid youtube thumbnails with the clickbait cover photos where I’m supposed to look really surprised, and I started doing some that I thought were funny. The squirrel’s name is Walter and I have three cats, so they feature prominently in the thumbnails because it amuses me.